Heather Davies

Cervera Real Estate

Designing and Managing Social Media for Real Estate Agency
Cervera Real Estate

role

Design Strategist, UX

Researcher, UI/UX

team

Heather Davies

Anastasiia Mann

tools

Figma

React

Adobe Illustrator

Adobe Photoshop

skills

AI Integration

UI/UX Design

Product Design

Web Development

User Research

Introduction

I took on a hands-on marketing internship at Cervera Real Estate in Miami, where I designed and managed social media ads for multiple realtors and real estate agents. I was responsible for creating Instagram posts for each realtor's personal brand identity.

In addition to social media content, I led the creation of presentation slide decks for onboarding new agents. I used Canva and Adobe Creative Cloud to craft clear, polished presentations that effectively communicated company policies and culture in a visually engaging way. Not only did this require graphic design skills, but also the ability to translate complex data into an accessible and attractive format.

Through this internship, I deepened my understanding of how to build and maintain a cohesive brand identity across digital platforms. I also sharpened my collaboration skills by working closely with clients and internal teams to iterate on designs to meet specific needs and objectives.

Social Media Ads
Cervera Real Estate Social Media Ad 1Cervera Real Estate Social Media Ad 2Cervera Real Estate Social Media Ad 3
Cervera Real Estate Social Media Ad 1Cervera Real Estate Social Media Ad 2
Cervera Real Estate Ad 1Cervera Real Estate Video 2Cervera Real Estate Video 3
Presentation Design

To support Cervera Real Estate’s agent onboarding process, I designed a polished, easy-to-navigate slide presentation that walked new hires through the ActivePipe marketing platform—a key tool for email automation and client outreach.

July Events E-Flyer

I created an e-flyer for Cervera Real Estate’s July events, including a real estate seminar and a property tour. The flyer was designed to be visually appealing and easy to navigate, with a focus on highlighting the key features and benefits of the properties being showcased.

July Events E-Flyer 1
July Events E-Flyer 2
July Events E-Flyer 3
July Events E-Flyer 4
Gallery

Created a high-quality, photorealistic rendering for 12/12 Aventura Drive, a modern residential property, using AutoCAD, 3ds Max, and V-Ray.

Architectural Visualization 1Architectural Visualization 2Architectural Visualization 3Architectural Visualization 4Architectural Visualization 5Architectural Visualization 6